Ethics, Part III, Proposition 33
When we love a thing similar to ourselves we endeavour, as far as we can, to bring about that it should love us in return.
Proof
That which we love we endeavour, as far as we can, to conceive in preference to anything else (III. xii.). If the thing be similar to ourselves, we shall endeavour to affect it pleasurably in preference to anything else (III. xxix.). In other words, we shall endeavour, as far as we can, to bring it about, that the thing should be affected with pleasure accompanied by the idea of ourselves, that is (III. xiii. note), that it should love us in return. Q.E.D.
Benedict de Spinoza, The Ethics (Ethica Ordine Geometrico Demonstrata), translated from the Latin by R. H. M. Elwes.
First published in The Chief Works of Benedict de Spinoza, vol. II (London: George Bell and Sons, 1884).
This translation is out of copyright in the United States, where it was published in 1884, and wherever the copyright term is the author's life plus 100 years or less; its translator died in 1892.
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Digital text: Project Gutenberg eBook #3800